Wu F, Md Gapar Md Johar, Tham J. The Influence of Streamer Communication Style on Impulse Buying Behaviour in Live Streaming Commerce: A Conceptual Review. International Academic Journal of Social Science [Internet]. 2026 Apr. 7 [cited 2026 Apr. 17];2:80-8. Available from: https://h-tsp.com/index.php/iajss/article/view/279