Wu, Fang, Md Gapar Md Johar, and Jacquline Tham. “The Influence of Streamer Communication Style on Impulse Buying Behaviour in Live Streaming Commerce: A Conceptual Review”. International Academic Journal of Social Science 2 (April 7, 2026): 80–88. Accessed April 17, 2026. https://h-tsp.com/index.php/iajss/article/view/279.